Accelerating a Company Pivot with a Design System

Role
Project Owner & Product Design Lead

Focus
Leadership, Design Management, Product Strategy, Team Alignment, Visual Design, Creative Direction, Interface & Interaction Design

3up-header-oj-fix.jpg
 

Introduction

Enigma serves up-to-date data about small to medium businesses via an API. My team created a design system that made it easier for us to ship developer-friendly products and propeled Enigma from a services company to a product driven company.
 
 

Managing Density

When an interface calls for a very long list that needs to be quickly scannable, we enable a configuration in our table component to remove some white space and make the table more dense.

 
 

Typography that Respects Data

Enigma’s design system uses typographic features like tabular figures in areas where we display data values. We wouldn’t want to miss a decimal.

 
 
 
 

The Enigma Design System boosted product development by catering to all product squads' UX/UI needs. Its new componentized approach ensured consistent quality interfaces, speeding up iteration on the API Console and website.


Beyond a Component Library

We strived for Enigma’s design system to broadly cover how we make design decisions as a company. Like, how we evaluate data quality, translate business goals to information architecture, and evaluate our work. Along with input from designers and other team members, I established shared guidelines and best practices for participating in design reviews, presenting work to stakeholders, and giving valuable empowering feedback.

 

Best practices for embedding designers into squads, How to run an inclusive design review — for people unfamiliar with design reviews.

Templates for presenting work, guides for various types of design reviews.

Templates for presenting work, guides for various types of design reviews.